Best Platform for E-Commerce Web Design – Magento vs WordPress

 

You’re thinking about building an e-commerce store with a custom website development company. Everyone you approached for advice gave you a different opinion or observation. There were WordPress advocates (and we can understand that) and Magento loyals.

Both web design platforms have helped businesses boost their website traffic and revenue. Because of this, you feel like whichever platform you choose, you can’t possibly go wrong. Word to the wise: think again.

Magento and WordPress work differently on different businesses. Some niche markets are more compatible with the former, while certain markets only trust WordPress.

For your better understanding, we present a comparative analyses of Magento and WordPress in 3 different contexts:

1. Security Features

As a dedicated ecommerce platform, Magento is relatively secure. Magento offers several security features entrepreneurs need to sell products online without the risk of third party plug-ins or extensions. External plug-ins and extensions are easily susceptible to viruses that may infect the entire website.

WordPress is a trusted platform, accounting for majority of the world’s website owners. Despite its popularity hacking attempts are common.  Moreover, the use of extensions and plugins to boost ecommerce features makes the platform vulnerable and less secure.

2. Price 

Magento websites can be a bit pricey. Firms or individuals usually don’t invest in this platform unless they are 100% sure they have the budget for it. However, as far as adding gradually products is concerned, the platform offers more convenient scaling and growth.

WordPress, on one hand, is affordable. It offers free and paid options to users. Even paid options are considerably cheaper than packages offered by other web platforms. While certainly friendly to start-ups, users are expected to spend more as their business grows to accommodate more products.

3. Versatility

Magento is a good e-commerce platform and can assist SMEs transition into mid-scale companies or corporations. There is no need to switch to a different package as the system already takes into consideration future business growth. Unfortunately, blogging features are limited. Extensions may boost e-commerce but extra SEO effort may be necessary.

WordPress is multidimensional – which explains its clientele base. From a built-in blogging platform, to plug-ins (provided they’re secure) and extensions to SEO-ready features, WordPress has practically covered a great chunk of the ground. In the context of versatility, WordPress wins hands down.

Custom Website Development Company

If you can’t decide whether to choose Magento over WordPress or vice versa, consult a trusted Website design firm in Australia. They’ll walk you through the ins and outs of either platform and which one fits your business the most.

For quality website design services, feel free to browse through Web-designs.com.au or call +61 02 8488 0932.

Pros & Cons of a 100% Custom Web Design

While cyberspace is rife with so many free web design platforms like WordPress, Blogger, Squarespace, Joomla and a lot more, having a custom web design still presents a number of advantages.

Many companies still require the assistance of professional designers or web design agencies due to the fact that they are not as limited as web design platforms. Custom web design is only delimited by the imagination of the website owner’s nature of business, his/her personal preferences and the designer’s.

Benefits of Custom Web Design

1. Versatility – Anything you can plot out on paper can be feasibly built. In terms of aesthetics or technical capabilities, you are less limited compared to other web design options.

2. Built-in SEO – Custom website design comes with keywords designed to increase search engine traffic and make the site more visible to target customers and likely business partners.

3. Better expandability – A custom site upon the request of a website owner can be constructed along with the use of more elaborate or advanced plug-ins. This ultimately paves the way for future expansions or create opportunities for integrating with other features and updates.

Drawbacks of Custom Web Development

Depending on your plan or your available budget, building a custom website may have its fair share of drawbacks. But none so grave as to prevent you from launching a SEO-friendly site.

1. Tends to be costly

The thing about custom websites is that you need to hire a designer or a website development Melbourne company.  Such a move requires higher budget than a simple DIY website on free web design platforms. Your choice is either to put up with the limits or invest in custom web design. The latter can generate results that work in your favour.

2. Requires more personnel needs

Because custom websites contain features that may not be as easy as drag-and-drop web design mechanisms, you need additional professional expertise to build and maintain it. Moreover, managing a custom site and making sure it’s error-free is also more complicated than using a free web builder.

3. Takes some time to complete

Elaborate websites require time and patience with perhaps one or two off-site personnel working on its development. And the whole process of building, testing and changing may require weeks or months to complete.

Key Takeaway

Different companies have different priorities. If you want a website that’s truly representative of your business, investing in a custom web design is a reasonable choice. However, for web owners with budget constraints, a simple drag-and-drop free web builder platform may suffice until you’re financially ready.

3 Places to Find Web Design Inspirations

 
Although nowadays you can simply download themes online, nothing beats a custom web design crafted by a master web designer. Designing a website is not a walk in the park, however. Designers can create different designs for a wide range of clients, but there is only so much they can do.
 
At times the well runs dry and their creativity reaches an impasse. They find themselves repeating the same patterns and unable to move forward. Moreover, the clients they used to please are now demanding new design styles.
 
Without enough inspiration to fuel their imagination, it’s impossible for web designers to create impressive websites. In a bid to keep their clients, some designers stay on the safe zone and stick to simple, generic designs with static page elements. This may let you keep some clients. But meeting the expectations of clients with specific design tastes is another story.
 
The good news is that inspirations come in any shape or size. And you never run out of it unless you stop looking around. Designers need to go where the inspiration is to expand their artistry rather than wait for it to strike.

 

But you might wonder how or where to find these sources of inspiration. Perhaps the following websites may come in handy:
 

1. Webdesign-Inspiration.com

 
This website was created for web designers, digital marketing agencies and business owners who need further inspiration for their website. Each week, the site handpicks a few designs from across cyberspace and feature them on the homepage. However, no two designs are the same.
 
Designers and other interested individuals can sift through the site’s catalogue of showcased designs. All showcased designs are more than just sample designs. They are real, functioning websites that serve as success stories in the context of web design. Click through each sizeable thumbnail on the homepage to see actual websites where these designs were taken from.
 

2. CSS Nectar

 
CSS Nectar gallery for graphic designers and web designers
 
True to its name, CSS Nectar replenishes the imagination of creativity-starved designers and inspires developers to create functional website. Much like other inspiration galleries, the site offers a comprehensive selection of quality and effective web designs.
 
If you are not satisfied with the designs showcased on the homepage, just go to the site’s archives and scour through past collections. Visitors can click on the image displays to see live versions of showcased themes. They also have the option to interact with the designs by clicking the heart button. The website has occasional gigs and members get to win awesome prizes.
 

3. Behance

 
Behance Logo for graphic designers and web designers

 
Behance is one of the best places to go to for graphic design and web design inspiration. Not limited to themes and layouts, the site also displays a large scope of digital media. Moreover, the website allows graphic artists and web designers to create an online portfolio and upload sample creations. Behance also functions as a networking site for digital creatives.
 
There is no limit to the type of digital media you want to showcase on this site. From artworks to pictures to website mockups, Behance accommodates these creative endeavours. In addition, the site has a built-in design tool powered by Adobe. Members can use this tool and upload their designs to Behance for a chance to be featured on the Creative Tools gallery.
 

Web Design and Graphic Design Melbourne

 
There are more inspiration galleries out there but the sites above are some of the most well-known . Neophyte web designers are not aware of these galleries and simply wait for inspiration to strike. But the truth is that there is no limit to a person’s creative abilities.
 
Web design and graphic design in Melbourne are industries that continue to evolve. The goal is for you to grow into a web designer who can tackle any type of design. And if you sustain your skills with new ideas, you’ll not only widen your perspective but you’ll also heighten your aptitude for design.

2018 Website Design Trends

 

Website design trends, much like search engine algorithms, change from time to time. Each year, web designers have something to look forward to. So do SEO specialists who check website compatibility with search engines and digital marketing trends.

 

Trends come and go. Some remain while some evolve. Others lose touch with the zeitgeist of the times and slowly fade out, replaced by new, more sophisticated trends.

 

2018 has so much in store for tech junkies. With new trends emerging alongside older ones, this year will be a busy one for website designers and digital marketers.

 

If you think adopting a new design will lead to more inquiries and higher ROI, look through this list below:

 

1. Crooked shapes, slants and diagonals

 

CSS3, the latest CSS version, continues where CSS2 has left off. This evolved CSS makes grid layouts more manageable, allowing designers to freely tweak layouts with diagonal shapes and sections.

 

Website can now use monochromatic colours of any gradient that slant sideways from one end of the page to the other. New layout designs are also big on elements with diagonal or hexagonal shapes, even extending the influence to graphics and icons.

 

The use of diagonals and slants in the background and as page elements may continue to grow in the next few months.

 

2. Widescreen desktop layouts

 

It appears responsive design will be here for a long time now that the mobile first-index has started rolling out. However, despite the mobile takeover, desktop is by no means obsolete.

 

Surprisingly, new desktop layout designs look wider and larger. In fact, some websites sporting expansive layouts exceed the recommended 1440 pixels width. As more and more people purchase 23-inch and 27-inch flat screen monitors, widescreen layouts for desktop have also become more popular.

 

While widescreen displays address the browsing needs of desktop users, web designers should not forget to add CSS layouts for mobile and tablet as well.

 

3. Website design animation (typographic and microinteractions)

 

Responsive web designs with animation have gained traction in the last few years. It has nowhere to go but forward this 2018. Animation piques the interests of target users and makes websites look more sophisticated.

 

Two types of animation continue to be on trend: typographic animation and microinteractions.

 

The former pertains to animated text or letter forms, which can be manipulated and adjusted through JavaScript. Designers can choose from a number of effects from fade outs to sliding animation. Other effects are also available and designers simply tweak JavaScript to apply the changes.

 

Unless they target creative markets, you hardly see text animations on small business, e-commerce and information-based websites. Some new players do try to break into new markets by adding creative text animation features to their homepage and landing pages.

 

Microinteractions, on one hand, are small animated elements that can be applied on any device layout. They respond to user browsing behaviour by changing form or effect depending on user’s mouse movements. For instance, if user clicks a button or a menu, the microinteraction responds by bouncing, fading or hiding elements.

 

4. Focus on accessibility

 

In the last few years, websites have become more engaging but user-friendly at the same time. They focus on the navigation needs of users and ensure they can access their website with ease. Moreover, there are various elements including buttons and graphics that encourage users to stay longer and browse other pages.

 

Although interlaced with animated features, web designs with dynamic elements may have the following characteristics:

 

    • ➭ Modal windows – These windows force users to make a response either by clicking buttons or providing their information.

    • ➭ Revolving slides – Different images or infographics are alternately and successively projected to users usually on the header area.

    • ➭ Dropdown menus – By hovering their mouse on the main menu, users get a glimpse of sub-menus and other categories.

    • ➭ Contact forms – They provide users the option to contact the company immediately; companies can also add users to their database through the information provided on the forms.

    • ➭ Subscription buttons – These are buttons placed on any conspicuous area of the website, encouraging target clients to subscribe to their newsletter.

 

5. Flex and grid models

 

Layout development has taken a leap of faith with CSS3. We are seeing new features and elements such as grid and flexbox.

 

Flexbox allows designers to work on a pliant box model. Internal containers can be placed inside their parent container snugly following CSS rules and standards. This reduces the need to make elements float in your layout, which can be a headache sometimes.

 

CSS grid, on one hand, lets designers and developers code grid layouts with animated or changeable features. For more information about these models, you can visit CSS-Tricks.

 

Website Development Melbourne

 

It is good to know that you are keeping up with website development and design trends. However, if you are strapped for time and resources, you can leave it to the pros. There are several website development companies in Melbourne that can handle your web development and design issues at affordable rates.

 

They are leaders in innovation and adopt new design trends all the time. They can give your outdated website the makeover it needs through the following:

 

  • ➭ Visually appealing and easy-to-navigate homepage and sub-pages

  • ➭ Search engine friendly website infrastructure

  • ➭ Social media share buttons

  • ➭ Internal blogging platform

  • ➭ Compressed but quality graphics

  • ➭ Quick loading, simple and editable information

 

To know more about web development and web design layouts, feel free to navigate www.web-designs.com.au.

3 Tips To Make Your Website Design More SEO-Friendly

More than having a visually appealing website design, it is more important to install a layout that is friendly to search engines. The rules of SEO have changed in the last few years. Although to some extent how your website looks and feels still matters, having a website that loads fast, has clean codes, is easy to navigate and displays content in a proportional and pleasant way is more beneficial to your business.

So you now have a functional website design plus good content. However, you are not sure whether you did your SEO correctly or if search engines will be able to index your website. Here are three tips to consider:

1. Customise Your Meta Tag

SEO-friendly website designs allow content publishers to customise their meta titles and descriptions to ensure they are unique and relevant and comply with SEO standards. Meta tags are texts embedded within a website’s HTML source code. These texts appear as description snippets and titles on search results.

However, web design not optimised for SEO do not provide custom meta tag options. Without proper meta tags, search engines are unable to understand what your page is about and which neighbourhood or category it belongs to. In lieu of a customised meta tag, search engines automatically index the first few lines of your content and they appear as snippets on search results instead.

Meta tags are like commands. Search engines crawl the text within these tags and assess whether they relate to your web content. They are also the best places to have keywords outside of the body of your web content.

Should you lack a functional CMS platform through which you can customise your meta tags, talk to your developer. They can change website meta tags by accessing the original HTML source code files.

2. Change Your URL Slugs

When it comes to on-page search engine optimisation, a slug is pretty useful. Slugs are pieces of text attached to your main domain. They mostly make use of keywords and give URLs a unique and SEO-friendly identity. Similar to meta tags and web content, slugs send signals to search engines which affect your rankings.

No two slugs under the same domain are alike. URLs with slugs direct users to a particular page on your website. Every web developer is encouraged to use slugs instead of automatically assigning numbers, letters or symbols for web pages.

Unfortunately not all CMS platforms allow you to customise your URL. Websites that use numbers, letters or symbols instead of keyword-rich slugs are less likely to be crawled by search engines.

Some CRM platforms do not allow you to change URLs. You have to make do with the link URL assigned to you. This is bad for SEO since search engines only index and process readable content. Symbols and numbers are not considered readable as they do not give crawlers an idea about your web content.

If your website has an outdated CMS, it is highly recommended that you change to an SEO-ready platform. If not, list down your preferred page slugs and then ask your web master to apply all the necessary changes.

Ideally, slugs should not contain stop words such as prepositions and conjunctions.

3. Avoid Dynamic URLs in Your Website Design

As mentioned above, search engines cannot associate symbols with the content on your website. But slugs are easy to understand even if search engines don’t thoroughly crawl the entire web content.

Dynamic URLs contain symbols such as ?, %, =, + or &. These URLs are generally considered not good for SEO. They are generated when a site runs a script or there’s a search query on a website database (e.g. WordPress media files). Unlike static URLs which contain content anchored to HTML codes, content on dynamic URLs comes from an external database. Whenever content on an external database changes, the URL changes as well. This means a single database file can generate hundreds to thousands of URLs.

There are ways to prevent your website from generating too many dynamic URLs. One way is to use a different file for every content you publish. Do not recycle pictures or documents. Just upload a new one under a different file name instead of embedding an existing file from your media database.

 

Custom Website Development Company

Website Design For Different Business Needs

If despite your efforts you still cannot piece SEO and website design together, rest easy. There are website development companies out there offering website design and affordable SEO services. These companies are capable of increasing your website’s overall online presence and search visibility. Campaigns run the gamut from website design to SEO to content marketing.

What’s great about outsourcing your website design to a custom website development company is that you can save money. You do not have to shoulder all costs related to web development. The company will handle everything for you. Moreover, you have the option to avail of other digital marketing strategies (e.g. content marketing, social media marketing and SEO). All these strategies can increase traffic to your website and make your brand more recognisable online.

For further details, visit https://www.web-designs.com.au/.