2018 Website Design Trends


Website design trends, much like search engine algorithms, change from time to time. Each year, web designers have something to look forward to. So do SEO specialists who check website compatibility with search engines and digital marketing trends.


Trends come and go. Some remain while some evolve. Others lose touch with the zeitgeist of the times and slowly fade out, replaced by new, more sophisticated trends.


2018 has so much in store for tech junkies. With new trends emerging alongside older ones, this year will be a busy one for website designers and digital marketers.


If you think adopting a new design will lead to more inquiries and higher ROI, look through this list below:


1. Crooked shapes, slants and diagonals


CSS3, the latest CSS version, continues where CSS2 has left off. This evolved CSS makes grid layouts more manageable, allowing designers to freely tweak layouts with diagonal shapes and sections.


Website can now use monochromatic colours of any gradient that slant sideways from one end of the page to the other. New layout designs are also big on elements with diagonal or hexagonal shapes, even extending the influence to graphics and icons.


The use of diagonals and slants in the background and as page elements may continue to grow in the next few months.


2. Widescreen desktop layouts


It appears responsive design will be here for a long time now that the mobile first-index has started rolling out. However, despite the mobile takeover, desktop is by no means obsolete.


Surprisingly, new desktop layout designs look wider and larger. In fact, some websites sporting expansive layouts exceed the recommended 1440 pixels width. As more and more people purchase 23-inch and 27-inch flat screen monitors, widescreen layouts for desktop have also become more popular.


While widescreen displays address the browsing needs of desktop users, web designers should not forget to add CSS layouts for mobile and tablet as well.


3. Website design animation (typographic and microinteractions)


Responsive web designs with animation have gained traction in the last few years. It has nowhere to go but forward this 2018. Animation piques the interests of target users and makes websites look more sophisticated.


Two types of animation continue to be on trend: typographic animation and microinteractions.


The former pertains to animated text or letter forms, which can be manipulated and adjusted through JavaScript. Designers can choose from a number of effects from fade outs to sliding animation. Other effects are also available and designers simply tweak JavaScript to apply the changes.


Unless they target creative markets, you hardly see text animations on small business, e-commerce and information-based websites. Some new players do try to break into new markets by adding creative text animation features to their homepage and landing pages.


Microinteractions, on one hand, are small animated elements that can be applied on any device layout. They respond to user browsing behaviour by changing form or effect depending on user’s mouse movements. For instance, if user clicks a button or a menu, the microinteraction responds by bouncing, fading or hiding elements.


4. Focus on accessibility


In the last few years, websites have become more engaging but user-friendly at the same time. They focus on the navigation needs of users and ensure they can access their website with ease. Moreover, there are various elements including buttons and graphics that encourage users to stay longer and browse other pages.


Although interlaced with animated features, web designs with dynamic elements may have the following characteristics:


    • ➭ Modal windows – These windows force users to make a response either by clicking buttons or providing their information.

    • ➭ Revolving slides – Different images or infographics are alternately and successively projected to users usually on the header area.

    • ➭ Dropdown menus – By hovering their mouse on the main menu, users get a glimpse of sub-menus and other categories.

    • ➭ Contact forms – They provide users the option to contact the company immediately; companies can also add users to their database through the information provided on the forms.

    • ➭ Subscription buttons – These are buttons placed on any conspicuous area of the website, encouraging target clients to subscribe to their newsletter.


5. Flex and grid models


Layout development has taken a leap of faith with CSS3. We are seeing new features and elements such as grid and flexbox.


Flexbox allows designers to work on a pliant box model. Internal containers can be placed inside their parent container snugly following CSS rules and standards. This reduces the need to make elements float in your layout, which can be a headache sometimes.


CSS grid, on one hand, lets designers and developers code grid layouts with animated or changeable features. For more information about these models, you can visit CSS-Tricks.


Website Development Melbourne


It is good to know that you are keeping up with website development and design trends. However, if you are strapped for time and resources, you can leave it to the pros. There are several website development companies in Melbourne that can handle your web development and design issues at affordable rates.


They are leaders in innovation and adopt new design trends all the time. They can give your outdated website the makeover it needs through the following:


  • ➭ Visually appealing and easy-to-navigate homepage and sub-pages

  • ➭ Search engine friendly website infrastructure

  • ➭ Social media share buttons

  • ➭ Internal blogging platform

  • ➭ Compressed but quality graphics

  • ➭ Quick loading, simple and editable information


To know more about web development and web design layouts, feel free to navigate www.web-designs.com.au.