Search Engine Optimisation
Ensuring your website is search engine friendly is critical to making the web an effective part of your business. All websites that we build here at Web Designs Australia are 100% search engine friendly. That means the major search engines are aware of all the content on your website. By content we mean your web pages, announcements, FAQs, literature such as your PDFs documents, shopping catalogues and more. Of course if you make any content secure then we automatically exclude it from the list that is available to the search engines.
Web Designs Australia incorporate key aspects of search engine optimisation techniques when building your website including finding words and phrases that your customers and clients are looking for (as, if your website targets the wrong keywords, your efforts will be in vain), placing these important words and phrases in prominent places on each page (for example page title, headings, links), writing efficient HTML code that search engines can easily sift through and providing great content that other websites will want to link to.
We are passionate about search engine optimisation, we can analyse and optimise from your existing site or start from scratch. The choice is yours.
Submitting your site to various search engines eg; Google, yahoo etc
The way and manner that your website is submitted into the major search engines and directories is extremely important! It will determine if your web site even gets included in their search databases or not. At Web Designs Australia, we have a team of marketing professionals who know a lot about this process. In our experience in internet marketing and advertising experience we have learned exactly how this process works. |
Back Links
Sometimes called backlinks are the essence of Search Engine Positioning. In order for a website to be on the top of search engines like Google the website has to have a large number of backlinks. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.
Business directory submissions
Directory submission has proven to be a wonderful method for gaining quality one-way incoming back links. Higher the quality of incoming links better your search engine rankings and internet visibility. Submitting to directories is the simplest way to get quality incoming links. At Web Designs Australia, we offer professional, manual hand submission service to free seo friendly directories.
Pay Per Click Advertising using Google's Ad words & Ad sense
Pay-per-click (PPC) advertising is one of the fastest methods of driving sales for your business. At Web Designs Australia we specialise in pay per click advertising with conversion tracking so that we can achieve the maximum return on investment from your advertising budget. Pay per Click advertising is the process of appearing within the "sponsored" links of a search on Google or Yahoo. With PPC advertising you can start driving qualified prospects to your website within 24 hours. The best part is that you only pay when somebody actually clicks on your ad, which effectively means that you only pay for results.
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